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What We Do

Downtown Greensboro Inc. (DGI) is the driving force behind the economic, social, and cultural vitality of our center city

Our Impact

Downtown’s influence reaches far beyond our 100 blocks — generating $4+ billion in annual economic impact statewide and $90+ million in direct public benefit. DGI partners with Block-by-Block to support a dedicated team of hospitality ambassadors—your on-the-street resource for visitor support, cleanliness, safety, and outreach. This past year alone, ambassadors assisted more than 93,000 people downtown.

Our Services

Every day, our team works to make downtown the premier place to live, work, play, and invest through services that include:

BUSINESS RECRUITMENT & RETENTION
Supporting growth, guiding new businesses and strengthening existing ones.
MARKETING & BRANDING
Showcasing the energy, stories, and opportunities of downtown.
ADVOCACY & EDUCATIONAL RESOURCES
Elevating the voice of downtown and equipping businesses with tools for success.
EVENTS & CIVIC ENGAGEMENT
Bringing the community together through signature gatherings and year-round programs.
PUBLIC SPACE & HOSPITALITY MANAGEMENT
Ensuring a clean, safe, vibrant experience for everyone.

Downtown By The Numbers

1,550
COMPANIES
18,000
WORKERS
3,775
RESIDENTS
9.3
MILLION ANNUAL VISITS
$471
MILLION DEVELOPMENT PIPELINE
1.4
MILLION SQUARE FEET OF RETAIL SPACE

DGI VISITORS

Downtown Greensboro welcomed more than 9.3 million visits last year—with an average daily population of 21,597 people in our center city. DGI-hosted events draw 1.6 million+ visitors every year, boosting foot traffic, revenue, and visibility for downtown businesses. Major annual events include:

Summer Music Series
Fun Fourth Festival & Freedom Run
First Friday
First Saturday Stroll
Trick-or-Treat on Elm
Holiday Parade
Festival of Lights
Jingle Jog

Did You Know?

Nearly 60% of DGI’s funding comes from the Business Improvement District, with the remaining 40% powered by private fundraising—fueling programs that directly support downtown growth and prosperity.