Downtown Greensboro Inc (DGI)., has received a grant of $20,000 for the 2020 Downtown Greensboro Passport Program, which encourages tourism of downtown businesses through a digital App. Started four years ago as a booklet passport, the Program converted to a digital format in 2019.
There are three digital passports within the App in which participants may play: Shopping, Food & Drink, and Things to Do. Users complete a required task at each business to earn points. Tasks may include posting a photo to social media or checking into a business. Once six points are received, the user will receive a prize. There are three prize level categories up to 20 points.
The 2020 Downtown Passport Program will run June 1 to August 31. In past years, more than 90 downtown businesses, including restaurants, shops and destinations like the Greensboro Children’s Museum, have participated in the Program. In its digital debut in 2019, more than 1,500 users downloaded the Downtown Greensboro, Inc. App.
“We are thankful for the financial support from Lincoln Financial to continue the Digital Passport Program, an inventive and creative way to help boost our downtown businesses through the summer months,” said Zack Matheny, President and CEO of DGI. “The passport app has proven to be a fun interactive way to champion our locally-owned businesses.”
The Downtown Greensboro, Inc. App is available in both the Google Play and Apple Store.