Careers

Downtown Greensboro is hiring! Join a dynamic team making amazing things happen in #DGSO!

CURRENT OPENINGS:

Digital Marketing Manager | Submit resumes prior to March 30 to stacy@downtowngreensboro.org. 

Responsibilities of the Digital Marketing Manager will include full content management on all socials, as well as planning campaigns, tracking analytics, and building a digital presence to promote DGI and enhance brand awareness.

Duties will include:

• Managing web updates
• Developing, implementing and managing digital marketing campaigns, including web, email, and social media
• Managing weekly LowDown development; to be proofed by the Marketing Director
• Analyzing metrics and identifying the latest trends and technologies
• Designing, building and maintaining social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns by tracking SEO and Google Analytics
• Creating new ways to utilize the DGI app
• Overseeing and managing all contests, giveaways, and other digital projects.
• Suggesting activities for improving the quality of online content
• Working with team to brainstorm new and innovative growth strategies, including the possible addition of new social media platforms like SnapChat and TikTok.
• Incorporating innovative videos into social media feeds
• Developing relationships with downtown stakeholders to seek ways to partner and promote downtown activities and events
• Serve as organizational spokesperson when needed
• Supporting DGI managed/sponsored events and festivals. Note these activities will include occasionally working some evenings, weekends and holidays (Fun Fourth)
• Assist with planning and budgeting for advertising and social media
• Assist with research and comparative analysis of social media/website of similar entities and make recommendations

Other duties may include:

• Graphic design support for event marketing
• Writing of press releases and other external marketing communications
• Occasional travel with participation in International Downtown Association Meetings as well as training in our website and app programming
• Other duties as assigned

Qualifications:

• BA in Marketing, Digital technologies or similar relevant field
• 1-2 years social media marketing experience
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Highly creative and self-motivated (or self-directed)
• Positive attitude, detail and customer oriented with good multitasking and organizational ability

Submit resumes prior to March 30 to stacy@downtowngreensboro.org.