Greensboro, N.C. – A downtown tradition for more than 40 years, the Greensboro Holiday Parade will welcome long-time general manager of the Greensboro Grasshoppers and outstanding community citizen Donald Moore as the Grand Marshal of the 2023 Holiday Parade on December 2. 

“We are thrilled to have our friend, Donald Moore, headline this year’s parade as Grand Marshal,” said Zack Matheny, President & CEO of Downtown Greensboro Inc. “He has contributed so much to our community’s growth and there is no better person to embody the spirit of Greensboro.”

Donald Moore served as general manager for the Greensboro Grasshoppers from 2001-2023. He has since assumed the role of president emeritus of the organization. During Moore's tenure, the Grasshoppers were consistently among attendance leaders throughout Class A baseball, and he has been honored by Baseball America with the Bob Freitas Award in 2008 and 2021 as the top performing Class A team.

Moore was instrumental in the planning and construction of First National Bank Field, which served as a major catalyst for growth and development downtown.

“It’s an incredible honor to be recognized as this year’s Grand Marshal,” said Donald Moore. “It's not just about the festivities; it's about celebrating the spirit of Greensboro. As someone who grew up in this community, being part of its growth and success has been an absolute privilege—one of the greatest in my life. Similar to the camaraderie within the Grasshoppers family, this recognition embodies the remarkable teamwork and community spirit that define our city. I want to express my heartfelt gratitude to Greensboro for entrusting me with the opportunity to lead this parade as we round third and head towards home in the heart of our wonderful city. I’m excited to continue contributing to all that makes Greensboro so special during this festive time of year.”

The Greensboro Holiday Parade will be held on Saturday, December 2, from 12:00 p.m. to 2:00 p.m.  With more than 90 acts, the parade will feature huge Macy’s-style balloons, professional floats, dance and drill teams and the area’s best middle school, high school and college bands marching along the streets of downtown Greensboro.

The parade route beings at the intersection of W. Lindsay Street and N. Greene Street, turns onto East Market Street and completes the final leg at the intersection of E. Lindsay Street and Church Street.