Downtown Greensboro Inc.’s (DGI) Beach Music Festival and Fun Fourth Events have drawn more than 58,000 visitors to the center city this summer.
“The DGI team continues to produce free entertainment to not only celebrate our great community, but drive tremendous economic activity in the center city,” says Zack Matheny, DGI President. “Using a new data collection system, Placer.ai, DGI is now able to truly understand just how impactful these events are for our community.”
The TowneBank Beach Music Festival once again made Greensboro the hottest destination for beach music lovers this summer. More than 6,000 concert-goers shagged to classic tunes inside First National Bank field during the five week festival:
May 4 | The Tams | 941 in attendance
May 18 | The Catalinas | 1,390 in attendance
June 1 | The Band of Oz | 1,410 in attendance
June 15 | Part Time Party Time Band | 985 in attendance
June 29 | Chairman of the Board | 1,580 in attendance
Just five days after the final concert, DGI hosted its annual Fun Fourth Festival presented by Allegacy Federal Credit Union. The Freedom Run, the Triad’s longest running race tradition, included a record-breaking 727 registered participants to kick-off the day’s celebration. A few hours later, the Freedom Fest welcomed more than 51,500 visitors to downtown Greensboro. New additions to this year’s festival, the OneBlood bus collected 14 units of blood, translating to 42 lives saved, and Second Harvest Food Bank reports donations of $88 and 40 pounds of food which will provide up to 650 meals to the community.
"Being a part of the Fun Fourth festivities provides a sense of community and comradery amongst downtown business owners and future patrons,” says Luxe Fragrance Bar owner Jazz Elyse. “Allowing downtown businesses to showcase their goods and services at festivals gives the community direct access to businesses they pass by daily or have been meaning to pop in to explore. This way, potential clients get the opportunity to the experience, meet, and invest in the local businesses that keeps the downtown community alive and thriving while they celebrate.”