Local Creatives Converge to Showcase the Best of Downtown Greensboro
in New “See for Yourself” Marketing Campaign
Greensboro, N.C. – To continue attracting residents and visitors to enjoy all downtown has to offer, Downtown Greensboro, Inc. has partnered with local creatives and businesses to develop a multi-channel marketing campaign showcasing the best of downtown. The campaign emphasizes authentic experiences and invites everyone to "See for Yourself" the unique charm and energy of our city.
“While we have all-time-high visitation numbers downtown with more than 8.6 million visits recorded last year, we’re not stopping there,” said Zack Matheny, President & CEO of Downtown Greensboro, Inc. “In partnership with local artists and businesses, DGI has launched a new multi-channel marketing campaign showcasing authentic downtown experiences to attract even more people to our dynamic Center City. In a world of ever-increasing artificial intelligence, the campaign encourages people to taste, celebrate, create and discover what’s real in downtown Greensboro.”
The “See for Yourself” campaign was developed in partnership with homegrown talent, including local marketing agency Emisare leading campaign concept and ad creation. The dynamic video spots for the campaign were developed in partnership with long-time local producer VanderVeen Photographers, with Glasbear and Paul B Video managing cinematography and editing. The campaign also features music by local artist J. Timber and voiceover by Greensboro native Kate Middleton.
"It’s been an honor to contribute to this campaign,” said Greensboro musician J. Timber. “I'm beyond grateful as downtown has been a huge part of my growth as a musician and person in the world."
Utilizing cutting-edge generative AI technology, the campaign merges imaginative concepts with authentic scenes, ensuring the visuals reflect the city's spirit through characters' glasses. The immersive video content showcases the businesses and people that make each experience unique and special.
From savoring the culinary delights in "Taste What’s Real," to exploring the creative and maker spaces in "Create What's Real," and enjoying memorable moments with friends and loved ones in "Celebrate What's Real," the campaign captures the essence of what makes our downtown truly special.
The integrated marketing campaign will feature a mix of print, billboards, TV, streaming, social media and digital advertising. To learn more about the unique experiences downtown, visit the interactive campaign website at www.dtwngso.com.
