Guiding Principles for Thrive35

These core principles will shape the Thrive35 Strategic Vision Plan, ensuring that Downtown Greensboro continues to grow as a thriving, inclusive, and forward-thinking urban center.

People-Centered Growth – Downtown should be a place where residents, workers, and visitors feel welcome, safe, and engaged. Public spaces, amenities, and development efforts will prioritize accessibility, walkability, and community interaction.
Sustainable & Smart Development – Growth must be intentional, balancing preservation with progress. Best practices in urban planning, zoning, and sustainable development will guide the future of downtown, ensuring long-term economic and environmental resilience.
Connectivity & Integration – Strengthening connections between downtown and key economic anchors—including universities, healthcare institutions, and cultural destinations—will be essential in driving regional prosperity and enhancing mobility.
Vibrant & Active Public Spaces – Downtown should be a dynamic hub of culture, entertainment, and recreation. Investments in parks, arts, and civic amenities will continue to foster a lively, engaging urban experience.
Economic Opportunity for All – Supporting local businesses, entrepreneurs, and workforce development will be a priority. Strategic policies, incentive programs, and public-private partnerships will ensure that downtown remains an economic driver for the entire region.
Coordinated & Data-Driven Planning – The future of downtown will be shaped by collaboration between government, businesses, and community stakeholders. Data-backed strategies will guide decision-making, ensuring that development aligns with market needs and long-term priorities.
A Bold & Unified Vision – Thrive35 will provide a clear, actionable roadmap that unites public and private partners around a shared vision for the future. Prioritizing key projects, securing investment, and fostering coordination among stakeholders will be essential to success.

These principles will ensure that Downtown Greensboro’s growth is intentional, inclusive, and positioned for long-term success.